Luchemos por la Vida and Ford Argentina, have developed during 2016 the free program Conduciendo Por la Vida (“Driving for Life”), which will continue during 2017. Its goal is raising awareness and providing road safety education to youths aged 15 to 18. Guidance and information for educators and parents are provided, to allow them to participate actively on this educational process.
Through the use of the website www.conduciendoporlavida.com, a free Online course (in Spanish) on safe mobility on the traffic system and responsible driving is offered, with development of key subjects such as: alcohol effects, use of safety seatbelt and helmet, compliance with speed limits, use of cell phone while driving, safety and respect for pedestrians and cyclists, among others. At the same time, Luchemos por la Vida has carried out workshops in high schools for a safe mobility on the traffic system.
The program is based on guidelines from Luchemos por la Vida’s extensive educational experience and on the successful program Ford Driving Skills for Life, which has been taking place for the last 13 years on the US and countries from Europe, Asia and Latin America.
Every NGO and educational institution interested in this Program is invited to use it freely.