The 3rd Sunday of November of each year was instituted by the United Nations as the World Day in memory of the millions of traffic victims around the world.
Luchemos por la Vida developed several activities dedicated to their memory and aimed at changing this tragic reality, among them: a press release was sent to over 5000 Argentinian mass media: radios, TV channels, news agencies, online portals and other audiovisual media, with an awareness message that was consequently widespread by many of them.
Besides, Luchemos por la Vida, with the adhesion of the Episcopal Commission for Migrations and Tourism, designed and printed 10,000 posters that were sent to every Christian church and parish in Argentina, asking each bishop and priest to say a few words at the celebrations, not only in memory of the victims, but also on the responsibility of the believers in safe driving.
The poster is aimed at remembering the care of life in the streets and routes, this year dedicated especially to the importance of giving pedestrian priority, the most vulnerable role in the traffic system.