Once more, Luchemos por la Vida held its Awards on November 26th in Buenos Aires, Argentina. Nineteen awards were given this time to different institutions that work on improving road safety in our country.
These sculptures were awarded for the first time in 1996, to people who contributed remarkably to road safety and helped raise awareness amongst the public. The Luchemos por la Vida Awards is an annual ceremony which usually takes place by the end of the year and is covered by the main mass media of our country. It’s been 24 years already since we started giving these awards, and plans are to continue on the following years.
The sculpture that is presented as the award is a Greek representation of a Victory, placed on a wheel, symbolizing the victory of life over deaths caused by vehicles.
These awards were thought as a public recognition of positive actions of people in different mass media who help promote traffic safety in every form, which includes also professional drivers who have been singled out for their safe driving, teachers who encourage traffic education projects in their spheres of action, journalists, professionals, companies, etc.
CATEGORY |
AWARD WINNER |
MOTIVE |
Newspaper from Buenos Aires City |
Diario Popular Newspaper
Luchemos por la Vida Silver Award
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For its constant and permanent dissemination and coverage of issues related to road awareness and road safety, and its commitment to life, for years. Without a doubt, the diffusion carried out by Diario Popular contributes to the awareness and education of all public roads users and petitioning actions of the authorities so that we have a safer traffic and is helping to save many lives in Argentina. |
FM radio from the country interior |
FM 104.1 Radio of the University of Chilecito La Rioja Province |
For being one of the frequency-modulated radios in the interior of the country that voluntarily disseminates on a permanent basis, and many times a day, the continued campaign of awareness and road education developed by this Association, in a clear effort to help eradicate the terrible scourge of traffic accidents, for the benefit of the entire community, contributing to saving lives.
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TV Chanel from inside the country |
Channel 30 From Mar del Plata Buenos Aires Province |
For to the intense dissemination of the permanent campaign of awareness and road education of this Association in a permanent and voluntary way throughout this year and last, which without a doubt, is helping to save lives. |
Company |
A-Evangelista S.A. - AESA |
For the awareness and education and road safety initiatives aimed at the community and its staff, carried out constantly over the past 2 years, which are an example to follow for other companies in the country. Without a doubt, these tasks are helping to raise awareness, which means the possibility of saving many lives in Argentina.
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Newspaper from inside the country |
Newspaper El Día From La Plata Buenos Aires Province |
For the fifth time, for its constant and permanent dissemination and coverage of the issues related to road awareness and road safety, and its commitment to life, for years, contributing to the awareness and education of public road users, and petitioning actions of the authorities so that we have a safer traffic and is helping to save lives. |
Advertising |
Santander Bank “Queremos ayudarte – Auto” (“We want to help you – Car”) |
For including a clear road safety message to raise awareness about the importance of not riding a motorcycle with many children and without a helmet, collaborating with the prevention of incidents - beyond promoting the brand and services by showing real stories of how some of the bank employees helped their clients - which implies a greater commitment that can help saving lives and increasing road safety. |
FM Radio from Buenos Aires City |
FM 91.1 Amadeus Cultura Musical |
For being one of the frequency-modulated radio stations in the Federal Capital that voluntarily disseminates the ongoing road awareness and education campaign developed by this Association, in a clear effort to collaborate to eradicate the terrible scourge of traffic accidents, for the benefit of the entire community, contributing to saving lives in our country. |
High school |
Mater Dolorosa Institute From Buenos Aires City |
For the institutional project of Road Education “Dangerous Crossings” that they carry out, especially to the students of 4th year of Communication and their teachers Prof. Fernanda Gómez and Prof. Lic. Carolina Cansino, as well as for their active participation in the Conduciendo por La Vida Program, with a committed intervention in their educational community to share with everybody the knowledge acquired about safe behaviors and habits in the traffic system. |
Company |
Chamber of Companies of Control and Administration of Traffic Offenses of the Argentine Republic CECAITRA |
For the initiatives to raise awareness in road safety aimed at the community in different locations in Buenos Aires Province, carried out in recent years through its active presence in community events, media and schools. These types of initiatives, reflecting their corporate social responsibility by investing in awareness and road education, are an example to follow for the other companies in the country. |
National newspaper |
Diario La Nación Editorial Section |
For its permanent dissemination and coverage of the issues related to road safety and road education, for years and steadily, with an awareness and educational attitude, often demanding the necessary measures from the authorities. Without a doubt, La Nación editorials are helping to save lives in Argentina. |
Television news |
Telefe Noticias |
For its continuous and serious journalistic coverage and dissemination of all issues related to traffic and road safety, year after year. This commitment to the theme continues this year through various reports, which, in addition to the news of the day, cover topicsplanned with a clearly awareness attitude, particularly this year, the outstanding broadcast “Every star, a life” dedicated to traffic victims, among other reports, making a very important contribution in order to improve traffic and road safety in Argentina.
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National TV Channels |
ARTEAR Channel 13 and TN |
For the ninth time - to Artear, Channel 13 of open television and Todo Noticias of cable television, for its important collaboration with the free and voluntary dissemination of the massive prevention campaign, "Give pedestrian its priority!", this year. Without a doubt, Artear, with its Channel 13 and TN signals, contributes to the awareness and education of all users of public roads and is helping to save many lives in Argentina.
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Company |
Volvo Argentina |
For the initiatives of road education and training in safe driving aimed at professional drivers of trucks and buses, carried out these years in localities of the whole country. These types of initiatives are an example to follow for other companies in the country, which also demonstrates a broad and intelligent business vision, which takes into account the entrepreneurial and community benefits of investing in road safety. |
Graphic media |
La Liturgia Cotidiana and San Pablo Editorial’s Community
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For the fourth time, because as a religious publication, it fully assumes the evangelical commitment of the Church to Life, offering in its publications advice on the prevention of incidents for the preservation of life on public roads. This permanent awareness is an example that deserves to be highlighted, and without a doubt its helping to save lives in Argentina. |
News Agency |
Télam |
For the journalistic coverage and dissemination of the issues related to traffic and road insecurity and the prevention of road incidents that, in addition to the news of the day, are treated with a clearly educational attitude. |
High school |
Technical School Nº 1 From Carhué Buenos Aires Province |
For the institutional project of Road Education “On a bike to school” that they carry out, as well as for their active participation in the Conduciendo por La Vida Program, with a committed intervention in their educational community sharing with everybody the knowledge acquired and promoting behaviors and safe attitudes in the traffic system.
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Radios from Buenos Aires City |
AM 1110 La Once Diez y FM 92.7 La 2x4 Radios from Buenos Aires City |
For being two of the radios of amplitude and frequency modulation that voluntarily and permanentlydisseminate, many times per day, the continuous awareness and road education campaign developed by this Association, in a clear effort to collaborate to eradicate the terrible scourge of the traffic incidents, for the benefit of the entire community, contributing to save lives. |
Municipality
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Municipality of Rafaela, Santa Fe Province |
For its sustained and effective actions for Road Safety in their city, through different efforts, both in the field of awareness and road education, as well as in controls and penalties, focused on key issues for life care, such as the use of safety belts and helmets, and alcohol and speed controls, efforts that are recognized by the community and that undoubtedly contribute to reducing the dead and injured in traffic.
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Road Educator |
Claudio Andrés Verón
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For his commitment as a road educator from the city of Concepción, Tucumán Province, developing different educational activities, as well as his radio program “A rodar la Vida”, important contributions to the awareness and education of all users of public roads.
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Tertiary Education Institution |
Higher Institute of Technical Education Nº 192 from Baradero Buenos Aires Province |
Especially to Prof. Ignacio Eugenio Paunero and the students, future Technicians in Hygiene and Safety, who carry out the institutional project “Theoretical knowledge and road behavior in drivers of the northeast of Buenos Aires”, and the actions developed in Road Education based on their conclusions , with a committed intervention in their community to promote health care in the shared space of public roads. |
Television Signals |
AMC Networks International Latin America |
For the dissemination of the permanent campaign of awareness and road education of this Association permanently and voluntarily throughout this year and the past through its channels AMC, El Gourmet, Europa Europa, Films&Arts, Sundance Channel, Más Chic, which without a doubt, it’s helping to save lives in Latin America. |
To see the photo album of the Luchemos por la Vida Awards Ceremony 2019