Once more, Luchemos por la Vida held its Awards on November 278th in Buenos Aires, Argentina. Twenty awards were given this time to different institutions that work on improving road safety in our country.
These sculptures were awarded for the first time in 1996, to people who contributed remarkably to road safety and helped raise awareness amongst the public. The Luchemos por la Vida Awards is an annual ceremony which usually takes place by the end of the year and is covered by the main mass media of our country. It’s been 23 years already since we started giving these awards, and plans are to continue on the following years.
The sculpture that is presented as the award is a Greek representation of a Victory, placed on a wheel, symbolizing the victory of life over deaths caused by vehicles.
These awards were thought as a public recognition of positive actions of people in different mass media who help promote traffic safety in every form, which includes also professional drivers who have been singled out for their safe driving, teachers who encourage traffic education projects in their spheres of action, journalists, professionals, companies, etc.
CATEGORY |
AWARD WINNER |
MOTIVE |
National TV Channels |
ARTEAR
Silver Award Luchemos por la Vida
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For their important collaboration in the voluntary and free of charge dissemination of the massive prevention campaign “El celular al volante mata” (Cell phone while driving kills), during this year, and the previous ones for many years. Without a doubt, Artear, with their channels 13 and TN, contributes to awareness and education of all the users of the public way, and it’s helping save many lives in Argentina.
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Personality |
Juan Federico Journalist |
For his continuous commitment in the dissemination of the topic of road safety, and for his narrow approach in the treatment of their different issues, in the Success and Citizen Sections of the La Voz del Interior Newspaper, from Córdoba City, a media clearly committed to life. This serious commitment to the promotion of road safety is an example to be followed by journalism throughout the country, and without a doubt is helping to save lives in our country.
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Audiovisual Media |
Time Networks |
For being one of the audiovisual media that voluntarily disseminates, on a permanent basis, the campaign of awareness and continuous road education developed by this Association, on its LED screens located in the bus and train stations of the City of Buenos Aires and its surroundings, in a clear effort to collaborate in the fight against the terrible scourge of traffic accidents, for the benefit of the entire community, helping to save lives in Argentina.
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Written press |
Al Volante Supplement from La Nación Newspaper |
For its constant and permanent dissemination and coverage of issues related to road awareness and road safety, and its commitment to life, for years. This serious commitment to the promotion of road safety is an example to be followed by journalism throughout the country, in this case, by supplements and automotive magazines, and without a doubt is helping to save lives in our country.
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Magazine
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Pronto Magazine |
For its constant and permanent dissemination and coverage in its editorial notes of the issues related to road awareness and road safety, and its commitment to life, for years. This serious commitment to the promotion of road safety is an example to be followed by journalism throughout the country, and without a doubt is helping to save lives in Argentina.
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Program and TV host |
Nosotros a la Mañana Fabián Doman |
For journalistic coverage and dissemination of issues related to traffic and road safety along with the news of the day and other planned topics, dedicating numerous spaces throughout the year to the problem of road safety, exposing the scourges and causes of traffic accidents, with a clearly educational attitude, in the morning program of Channel 13, media clearly committed to life. This serious commitment to the promotion of road safety is an example to be followed by journalism throughout the country, and without a doubt is helping to save lives in our country.
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Company |
Ford Argentina |
For their support and commitment to Road Safety, reflected in the development of the Conduciendo Por la Vida Program, developed for the last three years in Argentina by this Association. This serious commitment to the promotion of road safety is an example to be followed by companies throughout the country, and without a doubt is helping to save lives in Argentina.
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Newspaper |
Perfil Newspaper |
For its constant and permanent dissemination and coverage of issues related to road awareness and road safety, and its commitment to life, for years. This serious commitment to the promotion of road safety is an example to be followed by journalism throughout the country, and without a doubt can help save lives in our country.
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Newspaper |
Popular Newspaper
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For its constant and permanent dissemination and coverage of issues related to road awareness and road safety, and its commitment to life, for years. Undoubtedly, this diffusion will help save lives in Argentina and contribute to a safer traffic.
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Open National Television Channel |
TV Pública Channel 7 |
For disseminating the campaign of awareness and road education of this association, permanently and voluntarily for most of this year. Without a doubt this valuable and disinterested dissemination is helping to save lives in Argentina.
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Municipality |
Santo Tomé Municipality Santa Fe Province Elegí la Vida Campaign |
For the road safety and education program that they have been developing for more than ten years, to increase road safety education and reduce traffic accidents in their community. Without a doubt, this campaign will help save many lives in their city.
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Magazine |
Exclusivo Motos
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For the treatment of the subject of Road Safety, and the dissemination of relevant information for awareness and prevention, especially related to motorcyclists, both in its graphic and digital editions. This serious commitment to the promotion of road safety is an example to be followed by journalism throughout the country, and without a doubt can help save lives in our country.
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Television news |
Telefe Noticias |
For its continuous and serious journalistic coverage and dissemination of all issues related to traffic and road safety, year after year, which led to the recognition of Luchemos por la Vida with the Award to different editions of the news. This commitment to the theme continues this year through various reports, which, in addition to the news of the day, cover topics planned with a clear conscience, in particular this year, the outstanding, serious and thorough investigation and complaint over fraud, abuses and damages caused by the false parking permissions for the disabled, making an important contribution to improve traffic and road safety in Argentina. |
Non Governmental Organization |
J.E.N. Group From El Bolsón Río Negro province |
For their efforts and the multiple activities and proposals developed to increase road safety, overcoming and transforming the pain for the loss of their loved ones into energy to work for the lives of others, especially for their fight against drunk and irresponsible driving which many lives takes away. Without a doubt, these actions are helping to save lives in our country.
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Advertising |
Imperial Beer CCU y Argentine Rugby Union |
For its advertising campaign "#QueJugador" (#WhatAPlayer), which highlights the incompatibility of the actions of drinking and driving vehicles, and promotes, in this way, the responsible consumption of alcoholic drinks and safe driving behaviors. The joint commitment of a sports institution with the participation of the players of the National Team, and a producer of alcoholic beverages with a safe driving that avoids alcohol, is not only something very beneficial to increase road safety for all, but also It also marks a point of maturity and commitment of this company that assumes also being the protagonist responsible for the urgent changes that we have to achieve in traffic. Undoubtedly the advertising campaign "#QueJugador" is helping to save lives in Argentina.
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FM Radio from Buenos Aires City |
FM 99.5 Radio Federal CABA |
For being one of the frequency-modulated radio stations in the Federal Capital that voluntarily disseminates the ongoing road awareness and education campaign developed by this Association, as well as the various prevention campaigns of its own, under the slogan "Federal for life, for the people" in a clear effort to collaborate to eradicate the terrible scourge of traffic accidents, for the benefit of the entire community, contributing to saving lives in our country.
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FM radio from the country interior |
FM 99.5 Ciudad from Paraná Entre Ríos Province |
For being one of the frequency-modulated radios in the interior of the country that voluntarily disseminates on a permanent basis, and many times a day, the continued campaign of awareness and road education developed by this Association, in a clear effort to help eradicate the terrible scourge of traffic accidents, for the benefit of the entire community, contributing to saving lives. Undoubtedly, the disinterested dissemination is helping to save lives in our country.
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Municipality |
Casilda Municipality Santa Fe Province |
For the actions that it is developing to increase road safety and for the achievement of safer behavior in the users of public roads. Special mention should be made of the development of continuous traffic controls, many of them focused on driver alcohol, achieving a significant reduction in alcoholic drivers, and an increase in the awareness of the population for the good of the entire community.
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Newspaper from inside the country
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La Capital Newspaper From Mar del Plata Buenos Aires Province |
For its constant and permanent dissemination and coverage of issues related to road safety and road safety education in this important city and the interior of the country. Undoubtedly, this diffusion will help save lives in Argentina and will contribute to a safer traffic.
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High school |
Benito Quinquela Martín Institute From Isidro Casanova Buenos Aires Province |
For the institutional program of Road Safety that has been developing in recent years to reduce traffic accidents in their community, and for their active participation in the workshops of the Conduciendo Por la Vida Program, provided by this Association. Without a doubt, these actions in Road Safety are helping to save lives.
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High school |
Business school Hipólito Bouchard Nº 21 of 11 District School Buenos Aires City |
For the institutional program of Road Safety that has been developing in recent years to reduce traffic accidents in their community, and for their active participation in the workshops of the Conduciendo Por la Vida Program, provided by this Association. Without a doubt, these actions in Road Safety are helping to save lives. |
To see the photo album of the Luchemos por la Vida Awards Ceremony 2018