Luchemos por la Vida Awards 2017

We can’t predict the future, but we can build it.

 

Congratulations to all the winners awarded by Luchemos por la Vida

last November 28

for helping to build a future without deaths in traffic.

 

Once more, Luchemos por la Vida held its Awards on November 28th in Buenos Aires, Argentina. Twenty awards were given this time to different institutions that work on improving road safety in our country.

These sculptures were awarded for the first time in 1996, to people who contributed remarkably to road safety and helped raise awareness amongst the public. The Luchemos por la Vida Awards is an annual ceremony which usually takes place by the end of the year and is covered by the main mass media of our country. It’s been 22 years already since we started giving these awards, and plans are to continue on the following years.

The sculpture that is presented as the award is a Greek representation of a Victory, placed on a wheel, symbolizing the victory of life over deaths caused by vehicles.

These awards were thought as a public recognition of positive actions of people in different mass media who help promote traffic safety in every form, which includes also professional drivers who have been singled out for their safe driving, teachers who encourage traffic education projects in their spheres of action, journalists, professionals, companies, etc.

List of award winners

"Luchemos por la Vida Awards 2017

 

Category

Award Winner

 

Motive

Newspaper with national outreach

La Nación Newspaper

 

SILVER AWARD

LUCHEMOS POR LA VIDA

 

 

For its permanent diffusion and coverage of topics related to road safety and road safety education, with an educational and awareness-raising attitude. For several years now, in a sustained way and in all its sections, the newspaper La Nación contributes to a safer traffic.

 

AM Radio from the City of Buenos Aires

Radio El Mundo

AM 1070

from the City of Buenos Aires

 

For being one of the radios with modulated amplitude in the City of Buenos Aires that voluntarily broadcasts in a permanent way and for several years now, the continuous awareness and road safety campaign carried out by this organization, in a clear effort to collaborate in fighting the terrible scourge of traffic accidents, for the benefit of the community, contributing to saving lives in Argentina.

Road Safety Education initiative

Contest

“Conducí tu curso”

Province of Entre Ríos

 

For including Road Safety Education in the student competition, to its organizers: The Youth Secretariat, the Autonomous Provincial Insurance Institute, the Scholarship Holder Institute, the General Counsel for Education and the Direction for Road Accidents Research of the Province of Entre Ríos, and to the schools and participating students and winners of the contest, which has been taking place for three years now, to expand road safety education and reduce traffic accidents in cities and communities of the province.

Non- Governmental Organization

Asociación Argentina de Carreteras

 

For the second time, for its institutional trajectory in promoting road safety, an effort sustained for several decades. Without doubts, the Asociación Argentina de Carreteras (Argentinian Highway Association) and its petitions to authorities, as well as the making of projects and proposals for a greater Road Safety, are helping to save many lives in Argentina.

 

Newspaper from the interior

 

Newspaper Los Andes from the province of Mendoza

 

For the constant and permanent journalistic coverage and dissemination of topics related to traffic and road safety, and the prevention of accidents that, besides the daily news, they treat with a clearly educational attitude.

 

Programa and TV host

TN Autos,

Matías Antico

 

For the reports on prevention and awareness in road safety topics developed throughout the year, with the intention of teaching a responsible driving and providing a service when choosing the safest car. Surely, these actions contribute to the care of life and without a doubt will help save lives in Argentina.

 

International TV channels

AMC Networks International - Latin America

 

For the dissemination of the permanent awareness and road safety campaign of this Organization in a permanent and voluntary way during this year and in the past through its channels El Gourmet, Europa Europa, Films & Arts, AMC, Sundance Channel, Más Chic. Without a doubts, the selfless diffusion AMC Networks International – Latin America provides is helping save lives in Argentina.

 

Non- Governmental Organization

Grupo Ultreya

 

For their efforts in contributing to Road Safety, especially for their campaign “I choose to wear helmet” which, after a vital crisis of each of its members, joins them in raising awareness in others with the goal of preventing more serious injuries and deaths in bike. Without a doubt, the actions of the Grupo Ultreya are helping save lives in our country.

 

AM Radio with national outreach

Radio Mitre AM790

 

 

For being one of the radios with modulated amplitude in the City of Buenos Aires that voluntarily broadcasts in a permanent way and for many years now, the continuous awareness and road safety campaign carried out by this organization, in a clear effort to collaborate in fighting the terrible scourge of traffic accidents, for the benefit of the community, contributing this way to saving lives. Without a doubt, the selfless dissemination Radio Mitre provides helps save lives in Argentina.

 

Company

Movistar

 

For their ad campaign "Phone Love”, for incluiding clear messages of road safety, beyond promoting their products and services, to raise awareness on the importance of not using cellphones while driving, thus collaborating with traffic accidents prevention. Without a doubt, Movistar’s ad will help save lives and contribute in increasing road safety.

 

News Agency

Télam

 

For the journalistic coverage and diffusion of topics related to traffic and road unsafety, and prevention of accidents, that, besides the daily news, they cover with a clearly educational attitude. Without a doubt, the selfless dissemination Télam provides is helping save lives in Argentina. 

 

Personality

Mariano Torres,

Mime Ete Clown 

 

 

For including in his show destined specially to children and their families, clear messages to instill safe behaviors as users of the public way. Surely, these performances will help save lives in Argentina.

 

Company

 

Fernet Branca

Fratelli Branca Destilerías

 

For their campaign “Estamos todos de acuerdo. Si vas a conducir no tomes alcohol” (We all agree.If you’re going to drive don’t drink.), disseminated in the led screen in the front of the emblematic Obelisco from the City of Buenos Aires, for including a clear message of road safety, beyond promoting their product, in order to raise awareness on the importance of not drinking and driving, thus helping with accident prevention.

 

National TV Channels

Artear

Channel 13 and TN

 

For their important collaboration in the voluntary and free of charge dissemination of the massive prevention campaign “El celular al volante mata” (Cell phone while driving kills), over the course of this year. Without a doubt, Artear, with their channels 13 and TN, contributes to awareness and education of all the users of the public way, and it’s helping save many lives in Argentina.

 

Teachers

Griselda Moschetti,

Carina Aranguren,

Andrea Díaz,

Lila Lucchi and

Marianela Clementelli, from schools

EETP Nº 669 and

EESO N° 208 

From Villa Constitución

Province of Santa Fe

 

For working intensely and integrally on road safety education with their students and the educational community, including the students in the Program Conduciendo Por la Vida through their participation on the Online Course, by completing it and receiving their certificates. We are convinced that this education will contribute to the care of life in traffic in Villa Constitución, province of Santa Fe.

 

Company

Grupo Petersen

 

For their intense and sustained awareness campaign carried out on the radio Amadeus Cultura Musical, with the dissemination of advices and recommendations on road safety education, with uninterrupted continuity over the last 10 years. Without a doubt, Grupo Petersen’s publicity contributes remarkably to raising awareness and educating all drivers and will help save lives in Argentina.

 

School

 Institute Pablo Pizzurno

from Hernando,

Province of Córdoba

 

For their Road Safety Education Project ““En Hernando todos transitamos, ¿Todos respetamos?” (In Hernando we all circulate… Do we follow rules?), especially to their teachers and coordinators Yanina Caffaratto, Rocio Giraudo and Daniela Leoni, and the students involved, for their active participation in the Road Safety Education institutional program that they are developing for the second year in a row, to expand road safety education and reduce traffic accidents in their city. Without a doubt, this program is helping save many lives in Argentina.

 

TV Channel from the Interior

Channel 7 TV Pública

from the Province of Catamarca

 

For their important collaboration on the voluntary and free of charge dissemination of the massive prevention campaigns of this Organization, over the course of this year, contributing to raising awareness and educating all users of the public way, and it’s helping save lives in Argentina.

 

Municipality

 

Municipality of Laprida, Province of Buenos Aires

 

For the actions carried out and sustained in time to improve road safety by raising awareness, providing road safety education and enforcement, for the achievement of safer behaviors in users of the public way. It is worth mentioning, among their accomplishments, the improvement in the training to obtain the first driver’s license, as well as the layout of stricter alcohol limits and enforcement to sustain the generalized helmet use in moped and motorcycle users, which will contribute, if the efforts and work continue in a constant way, to saving lives firstly, and secondly, to show to the entire country an example to follow and an example of effort.

 

School

Institute San Martín de Tours from the City of Buenos Aires

 

For the third time, to the Institute San Martín the Tours and the participant students from the primary and secondary levels, for their intense and continuous commitment to raising awareness and road safety education, carried out through several activities, involving in them all the educational community, and their active participation on the 4º Global Road Safety Week dedicated to slowing down in traffic. Surely, these actions contribute to the care of life and will help to save lives.