Once more, Luchemos por la Vida held its Awards on November 28th in Buenos Aires, Argentina. Twenty awards were given this time to different institutions that work on improving road safety in our country.
These sculptures were awarded for the first time in 1996, to people who contributed remarkably to road safety and helped raise awareness amongst the public. The Luchemos por la Vida Awards is an annual ceremony which usually takes place by the end of the year and is covered by the main mass media of our country. It’s been 22 years already since we started giving these awards, and plans are to continue on the following years.
The sculpture that is presented as the award is a Greek representation of a Victory, placed on a wheel, symbolizing the victory of life over deaths caused by vehicles.
These awards were thought as a public recognition of positive actions of people in different mass media who help promote traffic safety in every form, which includes also professional drivers who have been singled out for their safe driving, teachers who encourage traffic education projects in their spheres of action, journalists, professionals, companies, etc.
Category |
Award Winner |
Motive |
Newspaper with national outreach |
La Nación Newspaper
SILVER AWARD LUCHEMOS POR LA VIDA
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For its permanent diffusion and coverage of topics related to road safety and road safety education, with an educational and awareness-raising attitude. For several years now, in a sustained way and in all its sections, the newspaper La Nación contributes to a safer traffic.
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AM Radio from the City of Buenos Aires |
Radio El Mundo AM 1070 from the City of Buenos Aires |
For being one of the radios with modulated amplitude in the City of Buenos Aires that voluntarily broadcasts in a permanent way and for several years now, the continuous awareness and road safety campaign carried out by this organization, in a clear effort to collaborate in fighting the terrible scourge of traffic accidents, for the benefit of the community, contributing to saving lives in Argentina. |
Road Safety Education initiative |
Contest “Conducí tu curso” Province of Entre Ríos |
For including Road Safety Education in the student competition, to its organizers: The Youth Secretariat, the Autonomous Provincial Insurance Institute, the Scholarship Holder Institute, the General Counsel for Education and the Direction for Road Accidents Research of the Province of Entre Ríos, and to the schools and participating students and winners of the contest, which has been taking place for three years now, to expand road safety education and reduce traffic accidents in cities and communities of the province. |
Non- Governmental Organization |
Asociación Argentina de Carreteras |
For the second time, for its institutional trajectory in promoting road safety, an effort sustained for several decades. Without doubts, the Asociación Argentina de Carreteras (Argentinian Highway Association) and its petitions to authorities, as well as the making of projects and proposals for a greater Road Safety, are helping to save many lives in Argentina.
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Newspaper from the interior
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Newspaper Los Andes from the province of Mendoza |
For the constant and permanent journalistic coverage and dissemination of topics related to traffic and road safety, and the prevention of accidents that, besides the daily news, they treat with a clearly educational attitude.
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Programa and TV host |
TN Autos, Matías Antico |
For the reports on prevention and awareness in road safety topics developed throughout the year, with the intention of teaching a responsible driving and providing a service when choosing the safest car. Surely, these actions contribute to the care of life and without a doubt will help save lives in Argentina.
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International TV channels |
AMC Networks International - Latin America |
For the dissemination of the permanent awareness and road safety campaign of this Organization in a permanent and voluntary way during this year and in the past through its channels El Gourmet, Europa Europa, Films & Arts, AMC, Sundance Channel, Más Chic. Without a doubts, the selfless diffusion AMC Networks International – Latin America provides is helping save lives in Argentina.
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Non- Governmental Organization |
Grupo Ultreya |
For their efforts in contributing to Road Safety, especially for their campaign “I choose to wear helmet” which, after a vital crisis of each of its members, joins them in raising awareness in others with the goal of preventing more serious injuries and deaths in bike. Without a doubt, the actions of the Grupo Ultreya are helping save lives in our country.
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AM Radio with national outreach |
Radio Mitre AM790
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For being one of the radios with modulated amplitude in the City of Buenos Aires that voluntarily broadcasts in a permanent way and for many years now, the continuous awareness and road safety campaign carried out by this organization, in a clear effort to collaborate in fighting the terrible scourge of traffic accidents, for the benefit of the community, contributing this way to saving lives. Without a doubt, the selfless dissemination Radio Mitre provides helps save lives in Argentina.
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Company |
Movistar |
For their ad campaign "Phone Love”, for incluiding clear messages of road safety, beyond promoting their products and services, to raise awareness on the importance of not using cellphones while driving, thus collaborating with traffic accidents prevention. Without a doubt, Movistar’s ad will help save lives and contribute in increasing road safety.
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News Agency |
Télam |
For the journalistic coverage and diffusion of topics related to traffic and road unsafety, and prevention of accidents, that, besides the daily news, they cover with a clearly educational attitude. Without a doubt, the selfless dissemination Télam provides is helping save lives in Argentina.
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Personality |
Mariano Torres, Mime Ete Clown
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For including in his show destined specially to children and their families, clear messages to instill safe behaviors as users of the public way. Surely, these performances will help save lives in Argentina.
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Company
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Fernet Branca Fratelli Branca Destilerías |
For their campaign “Estamos todos de acuerdo. Si vas a conducir no tomes alcohol” (We all agree.If you’re going to drive don’t drink.), disseminated in the led screen in the front of the emblematic Obelisco from the City of Buenos Aires, for including a clear message of road safety, beyond promoting their product, in order to raise awareness on the importance of not drinking and driving, thus helping with accident prevention.
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National TV Channels |
Artear Channel 13 and TN |
For their important collaboration in the voluntary and free of charge dissemination of the massive prevention campaign “El celular al volante mata” (Cell phone while driving kills), over the course of this year. Without a doubt, Artear, with their channels 13 and TN, contributes to awareness and education of all the users of the public way, and it’s helping save many lives in Argentina.
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Teachers |
Griselda Moschetti, Carina Aranguren, Andrea Díaz, Lila Lucchi and Marianela Clementelli, from schools EETP Nº 669 and EESO N° 208 From Villa Constitución Province of Santa Fe |
For working intensely and integrally on road safety education with their students and the educational community, including the students in the Program Conduciendo Por la Vida through their participation on the Online Course, by completing it and receiving their certificates. We are convinced that this education will contribute to the care of life in traffic in Villa Constitución, province of Santa Fe.
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Company |
Grupo Petersen |
For their intense and sustained awareness campaign carried out on the radio Amadeus Cultura Musical, with the dissemination of advices and recommendations on road safety education, with uninterrupted continuity over the last 10 years. Without a doubt, Grupo Petersen’s publicity contributes remarkably to raising awareness and educating all drivers and will help save lives in Argentina.
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School |
Institute Pablo Pizzurno from Hernando, Province of Córdoba |
For their Road Safety Education Project ““En Hernando todos transitamos, ¿Todos respetamos?” (In Hernando we all circulate… Do we follow rules?), especially to their teachers and coordinators Yanina Caffaratto, Rocio Giraudo and Daniela Leoni, and the students involved, for their active participation in the Road Safety Education institutional program that they are developing for the second year in a row, to expand road safety education and reduce traffic accidents in their city. Without a doubt, this program is helping save many lives in Argentina.
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TV Channel from the Interior |
Channel 7 TV Pública from the Province of Catamarca |
For their important collaboration on the voluntary and free of charge dissemination of the massive prevention campaigns of this Organization, over the course of this year, contributing to raising awareness and educating all users of the public way, and it’s helping save lives in Argentina.
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Municipality
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Municipality of Laprida, Province of Buenos Aires |
For the actions carried out and sustained in time to improve road safety by raising awareness, providing road safety education and enforcement, for the achievement of safer behaviors in users of the public way. It is worth mentioning, among their accomplishments, the improvement in the training to obtain the first driver’s license, as well as the layout of stricter alcohol limits and enforcement to sustain the generalized helmet use in moped and motorcycle users, which will contribute, if the efforts and work continue in a constant way, to saving lives firstly, and secondly, to show to the entire country an example to follow and an example of effort.
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School |
Institute San Martín de Tours from the City of Buenos Aires |
For the third time, to the Institute San Martín the Tours and the participant students from the primary and secondary levels, for their intense and continuous commitment to raising awareness and road safety education, carried out through several activities, involving in them all the educational community, and their active participation on the 4º Global Road Safety Week dedicated to slowing down in traffic. Surely, these actions contribute to the care of life and will help to save lives.
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