Luchemos por la Vida launches an awareness campaign for road safety aimed at the education of cyclists, through its Facebook page (in spanish), disseminating the contents of the Organization’s website (in spanish).
At the same time, the spot “Helmet on bike” ("Casco en bici", subtitled), is being broadcasted on radio stations, T.V. channels and other audiovisual media from the entire country, in order to increase the use of helmet while riding a bike. The media from the whole country interested in joining this broadcasting can request the material in video or audio file at: