Decade of Action for Road Safety: 2011 Activities in Argentina

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Created: Friday, 04 May 2012 19:29

Luchemos por la Vida supported this proclaim and committed to continue working strongly in ArgentinaFor this, it carried out different activities. One of the most remarkable ones was:

Mass campaign on radio, TV and cinemas promoting helmet use:
“You have a brain… use it”.

From April to December 2011.

An awareness campaign to increase the “perception of risk” among motorcyclists and by providing concrete information on safe behaviors connected with one of the main factors causing mortality in traffic: the non-use of helmets, attempting an “argumentative” approach fit for the main population group receiving the message.
This campaign was spread by the most important TV channels and by more than 700 radios all over the country, with excellent results related to divulging, memory and comprehension among the population.

The subject was chosen as a result of the noticeable increase of the number of deaths on motorcycle and moped during the last years, according to the last measurements carried out by Luchemos por la Vida. The use of helmet in the City of Buenos Aires reaches 74%, while this figure drops to less than 10% of use in most cities and towns of the interior. This problem is very serious because, besides, the fleet of motorcycles and mopeds has increased significantly during last year. And the most of these vehicles are used by young people who are under 25 years old, the main victims of traffic accidents.
This campaign is available in Youtube and the radios can download it from www.luchemos.org.ar.

Luchemos por la Vida also carried out these activities, among other ones:

Seminar on Traffic Safety and Traffic Safety Education National: “Global Plan of the Decade of Action for Road Safety: Identifying problems, designing and developing effective actions”.
Buenos Aires, June 23-24, 2011

During this seminar, aimed at training officials, public agents and associations, the local problems that cause most of the victims on our streets and highways and their solutions were analized in line with the Global Plan proposed by the United Nations.

Traffic safety workshops for elementary schools.

From May to November, 2011

In Buenos Aires and surrounding areas, including specifically the “Decade of Action of Road Safety”.

Distribution of brochures and leaflets.
From 1 April to 31 December 2011

Delivery of leaflets, brochures, posters, available for everybody who wants to join the campaign, from all
over the country.
 

Summary of activities for the “World Day of Remembrance for Traffic Victims” - November 20, 2011

Among the activities carried out due to “World Day of Remembrance for Traffic Victims”, Luchemos por la Vida sent a letter to all the Argentinian mass media (1400 mass media), that is attached to this e-mail. As a consequence of this, the most important newspapers of the country, “Clarín” and “La Nación”, published mentions to the day, an opinion note of Alberto Silveira, President of the association, which is about the way to be followed by Argentina to confront the mortality due to traffic accidents and an investigation about the risky behaviour of the pedestrians.
The links to read these articles are:

La Nación  http://www.lanacion.com.ar/1424845-controlar-y-sancionar-son-los-ejes-de-la-solucion

Clarín  http://www.clarin.com/ciudades/semaforos-cruzan-mal-peatones_0_594540666.html

Besides, Luchemos por la Vida sent a letter to each bishop of the country, to catholic and christian churches and to ministers from other religions to promote the day, to request a prayer for the victims and to make believers remember their responsibility in safe driving.

This letter was published in the catholic newspaper “El Domingo” -as you can see in the attached article- and included in the ecclesiastic bulletin.

Finally, a ceremony of commemoration, organized by victims´ relatives, was carried out at the Obelisco of Buenos Aires City, to which we join ourselves as an association and as members of the Consultative Committee of the National Road Safety Agency.